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Olfactory Department
BRAND STRATEGY
PACKAGING DESIGN
CREATIVE DIRECTION
COPYWRITING
MARKETING COLLATERAL
EMAIL MARKETING
WEBSITE DESIGN AND DEVELOPMENT
Photography by Carin Garland
Photoshoot location Barcola Studio
Social media by Full Stop Social Media
Olfactory Department is an atelier perfumery by Ian Ireland, best known for his gorgeously natural and masculine scented candles and diffusers.
We originally had the pleasure of creating a bespoke packaging design for Olfactory Department, and quickly uncovered that there was much more to the story. An incredible story of meaning and memory imbued into each scent.
Following a design-led journey of print collateral, copywriting, email marketing, and eComm website development, we were entrusted to create a suite of honest, artistic brand imagery that changed the trajectory of the business altogether. This is definitely a brand to watch.
The Votive Approach
For a product-based brand, packaging is everything. Every box is an opportunity to expand on your brand story and embed yourself into your customers’ lives. For Olfactory Department, we recognised the need for a brand narrative that would play out on the packaging.
Through thoughtful interviews with the founder, we pulled out the meaning behind each and every scent, discovering a personal and passionate process of scent creation. These stories were very moving and begged to be shared.
This process went on to influence a full brand refresh, evolving Olfactory Department from a brand based purely on aesthetics, to one with a rich story for customers to invest in.
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