The Smallest Room

When life gets busy and schedules fill up, our personal time seems to disappear. With family, work and life commitments, our quiet moments seem to vanish in the chaos.

But is a little me-time too much to ask? When our homes and lives begin to overflow, sometimes the only place we can find sanctuary is under the shower.

As the steam begins to billow, we’re transported to another world. The white noise of the rushing water, the scents of soap and spring. Foam slides over glowing skin. 

We’re clean, refreshed, renewed.

This bathroom is our palace and we are majestic. So let us take the smallest room and make it something grand.

Instagram is saturated with mass-produced homewares designed to capitalise on the latest trend, only to be donated to landfill in a year’s time. But an Australian designed, small batch, completely new furniture innovation? That deserves attention, and a brand guaranteed to take it global.

Our first challenge was to decide whether to name the product, or the business. With the founder’s long term expansion plans in mind, it was clear that we needed a brand with space to grow.  Enter, The Smallest Room, a nod to the adorable Australian slang for the bathroom.

In contrast to the humble approachability of the name, the products themselves aspire to elevate the daily lives of ordinary Australians. Inspired by the ancient Romans, for whom bathing was a languorous and social activity, we developed a custom brand mark drawn from the floor plans of Roman baths. 

Paired with classically crafted typography, russet tones and an indulgent creative direction, The Smallest Room brand provides a truly original and luxurious platform for a business with big ambitions.