BRAND STRATEGY
BRANDING
MARKETING COLLATERAL
COPYWRITING
WEB DESIGN AND DEVELOPMENT
Photography by Jodie Johnson
Barcola Studio is a purpose-built photoshoot location nestled in the glorious hinterland of Australia’s Gold Coast. Owner Jodie Johnson set out to create an authentic and character-filled studio, and needed a brand that would enhance her vision and accelerate the success of her business.
In close partnership with Jodie, we uncovered the secret sauce that was inspiring devotion among the creative class of stylists, directors, and photographers.
Unlike other blank-box studios in the area, Barcola offers both the ease of a photography studio, and the authenticity of a home location.
Imbued with the unique ability to spark ideas rather than demand them, Barcola Studio is a place to create.
As Creatives, we’re not just looking for locations. We’re craving inspiration.
A moment, a texture, a mood, that will spark some kind of magic.
Barcola Studio was purpose built to be that spark. Designed with a photographer’s eye, every exquisite detail has been consciously crafted to help bring your vision to life. Richly bathed in spectacular natural light, our spaces offer the ease of a studio with the authenticity of a real home location.
Come, let’s create together.
The challenge was to create a timeless, yet energising brand to draw attention in a social media landscape of rapidly changing, shallow aesthetics. In a locale dominated by whitewashed Palm Springs style photoshoot locations, we knew that the old-world, nostalgic and comforting textures of Barcola Studio were features we wanted to play with.
Drawing on the connection to Barcola in Italy, we created a brand that evokes overseas travel, creative passion and an eye for classic beauty.
“I recently had the pleasure of working with Votive Brands on the rebranding of Barcola Studio, and am so happy with the results. Brittany took the time to really get to know and understand our business, crafting a brand strategy and identity that reflects the essence of who we are and what we offer.
A brand new website was then developed, featuring an online booking system. This has been a life saver, giving me so much time back! It’s easy and transparent for clients to use, and removes a huge amount of admin in the business, allowing us to focus more time on our clients and creative projects. It showcases the studio beautifully, communicates all the logistical information seamlessly and has elevated our brand – both professionally and creatively.
Since launching our new branding and website, we have increased bookings and had feedback from clients appreciating the seamless booking process. We couldn’t be happier! Huge thanks to Brittany and the team at Votive Brands.”
- Jodie Johnson
A juicy quarterly read for the innovators and category breakers.
Votive Brands is a strategic brand agency based in Brisbane, Australia. We work worldwide. Our services include strategic branding, copywriting, websites, campaigns, packaging and social media.
We acknowledge the Turrbal and Jagera peoples as the Traditional Custodians of the land on which we create and collaborate here in Brisbane. We pay our respects to their Elders, past, present, and emerging.
As a business in the creative industries, we honour the rich traditions of storytelling, artistry, and culture that have been nurtured on this land for tens of thousands of years, and commit to fostering a spirit of respect, collaboration, and inclusion in all that we do.
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