BRAND STRATEGY
BRANDING
CREATIVE DIRECTION
COPYWRITING
CONTENT PRODUCTION
BRAND PHOTOGRAPHY
BRAND VIDEOGRAPHY
MARKETING COLLATERAL
SOCIAL MEDIA MANAGEMENT
DIGITAL MARKETING CAMPAIGNS
Photography and Videography by
Bluu Media House
Gerard Needham
Alkalined is fast becoming an Australian staple, with its ability to offer pure and healthy alkaline water in a bulk, affordable format. When preparing to launch their refill stations across New South Wales, Alkalined trusted us to create a brand that would go on to gain rapid market share by appealing to clients of premium health food stores.
Alongside the bold, minimalist branding and dreamy imagery, our campaigns and activations have successfully positioned Alkalined as a fundamental part of the modern wellness lifestyle.
As a result of our efforts, Alkalined quickly landed a key partnership with Santos Organics in the Byron Bay region and distribution through national health food retailers, Go Vita.
Today, we enjoy a rewarding partnership with Alkalined that has Votive steering the direction of the entire brand and marketing strategy. In close collaboration with our sister agency Freckle Digital, we’ve grown their social media presence and personality in ways that continue to deliver excellent results.
Alkalined initially approached us to assist on their first brand film, but it became clear that their existing brand didn’t match the premium quality of the product or aspirational nature of the category in which they were playing.
Alkalined trusted us to take a step back and develop a brand strategy and positioning, followed by a complete redesign of their brandmark, water stations and marketing collateral. Laying this groundwork together has led us to create a cohesive and powerful brand that continues to flourish.
As part of the local marketing strategy we developed for Alkalined, when the time came to launch the brand for inner city Sydneysiders, we engaged fitness influencer Megon Nazer. The intersection of her dance and crossfit abilities empowered Alkalined to speak to a new audience.
“We hired Votive Brands to handle our branding and social media marketing efforts. They came up with a new strategy that included our brand positioning and target audience, along with explanations as to why we needed to go in that direction.
After that, Votive Brands led a whole brand refresh. They redesigned our logo, branding and marketing assets, and print materials and created new branding guidelines for us.
We continue to trust Votive Brands with our brand strategy, marketing, website and social media.”
- Tim Fanous, Owner and Co-Founder
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Votive Brands is a strategic brand agency based in Brisbane, Australia. We work worldwide. Our services include strategic branding, copywriting, websites, campaigns, packaging and social media.
We acknowledge the Turrbal and Jagera peoples as the Traditional Custodians of the land on which we create and collaborate here in Brisbane. We pay our respects to their Elders, past, present, and emerging.
As a business in the creative industries, we honour the rich traditions of storytelling, artistry, and culture that have been nurtured on this land for tens of thousands of years, and commit to fostering a spirit of respect, collaboration, and inclusion in all that we do.
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