Global Ingredients Campaign

CAMPAIGN CONCEPT DEVELOPMENT
COPYWRITING (HEADLINES)
VISUAL IDENTITY
LOGO DESIGN
HAND ILLUSTRATION
CAMPAIGN COLLATERAL DESIGN

We were approached by a highly respected global ingredients company to help bring their latest consumer research to life in a engaging, human manner. 

From this brief, we conceived and created the campaign identity “Evolving With Culture”. We used this concept to inspire the headlines and visuals for six separate consumer insights, crafting the headlines and illustrations by hand.