Elixir Coffee Roasters

 
BRAND STRATEGY
TAGLINE DEVELOPMENT
COFFEE POD PACKAGING DESIGN

We were lucky to connect with the Narciso brothers, part of the founding family behind Elixir Coffee Roasters when it was time to update their website. What started as a website copy update turned into a brand strategy exercise where we uncovered “Unstoppable Coffee” – the mantra behind their insatiable drive to create coffee that’s so good you have to drink more. 

We applied this big energy to the packaging design of their pods, creating “Magic Pods” to elevate the product and create a special brewing experience.