Craft’d Grounds Photo + Video Storytelling


CONCEPT DEVELOPMENT
DIRECTION OF PHOTOGRAPHY

What do you shoot for a brand that doesn’t have a physical product or presence? A feeling.

Craft’d Grounds handed us the dream brief to build a visual mood for the brand in the lead up to the opening of the food & lifestyle precinct. We answered by trekking out to spectacular Woodford with some of Brisbane’s best creatives in photo and video storytelling. 

DOP/Videographer: Jay Palmer
Producer/Photographer: Callie Marshall
Stylist: Stone Willow Studio
Location: Sandy Creek Gourmet Produce
Talent: Myf Halton